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The Wineologist, on FineLiving TV
About Len Napolitano

- Wine Writer and Weekly Wine Columnist
- Certified Specialist in Wine by Society of Wine Educators; Certified in Wine by Wine & Spirits Education Trust
- MBA in Marketing; Accomplished Sales & Marketing Professional

Wine columnist Len Napolitano has traveled to wine regions in Bordeaux, Burgundy, Central and Southern France, and Italy and tours California wine country everyday in an effort to increase his wine knowledge. Besides studying wine and earning wine knowledge certification by the industry, his years working for an international wine barrel manufacturer has helped him build close relationships with many winemakers and winery owners, keeping him on an inside track with wine industry news and trends.
At his speaking engagements and wine tasting classes, Len’s opening remark is always the same: “I am a wine consumer who happens to write a wine column.” It sums up his approach to wine education—straightforward, unpretentious and from a regular wine buyer’s point of view. He understands the questions from the novice wine drinker and has a knack for explaining in simple terms what needs to be known.

Since 2001, Len Napolitano has served as the regular wine columnist for the Ventura County Star (Southern California), a Scripps-Howard daily newspaper, and since 2002, he appears weekly in Wine Country This Week magazine, the leading tourism publication throughout Northern California. Len is also Wine Editor for Wine & Jazz Magazine, a news and lifestyle publication for wine and jazz lovers.

Because Len believes that a person’s wine experience becomes more pleasurable with wine knowledge, his column, “Wineology: Intelligence For The Wine Consumer,” is written specifically for the person who simply enjoys wine and is curious to learn more about it. Wineology is consumer-centric, easy to read, and educational. His goal is to break down the mystique about wines and make it more accessible to the average person.

Len has also contributed wine articles in Santa Barbara Magazine, California Coastal Wines Magazine, 805 Living Magazine, the San Luis Obispo Tribune, Wine Adventure magazine and WomenWine.com He can also been seen in “bumpers” on Fine Living Television network giving essential wine advice on common wine subjects like storage, decanting, and serving temperatures. Len also conducts wine appreciation and tasting classes and has judged at international wine competitions.

Beginning his wine studies at the Chicago Wine School, Len later earned wine-knowledge Certification from both the Society of Wine Educators and the London-based Wine and Spirits Education Trust. Writing projects began for Len back in the 1980s, when he was a Marketing Communications Manager, writing and producing technical literature, news releases and print advertising for a world-leading manufacturing firm on Long Island, New York.

Since moving to California in 1995, his marketing and writing skills have also been applied to scripts for a variety of direct response television commercials, corporate news releases, and websites.
Len has an MBA in Marketing and a Bachelor’s Degree in Engineering. He resides in the Paso Robles wine appellation, the center of California’s vast Central Coast wine country.

Write to Len: wineologist@earthlink.net

Kudos Below From Wineology Wine Column Readers...


“I learn something each week from your writings.”-Roger Strange

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“Thank you for your style of writing your column. You answer questions in a thoughtful and concise way without leaving your audience behind.”
-Cheryl Aldrich

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“Thanks again for the very informative article.”-Bill Callegari
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“Thanks so much for your Wednesday column. It’s always pleasant and informative…just wish the column took up a whole page!”-Howard Emary
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“…I enjoy your column in the Ventura County Star very much.”-Bob Taylor

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“Thank you for your column. I do enjoy!”-Don Berger

Len conducts wine education classes and addresses private groups about wine appreciation. Specializing in introducing beginners to wine, Len's classes are relaxed and informative.

Tasting and evaluating wine is an essential component of the basic wine education classes, along with an explanation of the wine appellation system, wine labels and pairing wines with food.
Contact Len if you would like him to speak about wine at your event.
Write to: wineologist@earthlink.net





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Download the Wineology Quick Guide to Food & Wine Pairing
 

Wineology Q & A From Wine and Jazz Magazine: www.wineandjazz.com

 

What Is The Proper Way To Taste and Evaluate WIne?

 

To give a wine a fair evaluation just utilize your senses of sight, smell, taste and touch and follow a few simple “rules.”

 

Use a medium-size, tulip-shaped tasting glass that is clean and free of musty odors or detergent smell and make sure that your own perfume or cologne does not interfere with the wine’s aroma. Also, begin with a neutral palate. This means not having a strong residue of taste from food, coffee, breath mints, gum, toothpaste or candy. Any of these will give a false impression of the wine’s flavor and character.

 

Fill the glass about a third of the way. Then, tilt the glass and observe the wine’s appearance against a white background, noting its color, depth of color, and clarity. Young red wines will be more deep purple than red. After aging a few years, it becomes more ruby-like. With age of 10 to 20 years, or more, the depth actually lightens a little, and the color takes on a tinge of brown around the edge. With white wines, the transition is different. Young white wines will be very pale, maybe even with a greenish hue. As white wines age to near 10 years and older, the color deepens to a golden yellow.

 

Now, grab the stem of the glass with the base flat on the table and swirl it in small circles. This aerates the wine, letting oxygen mix in and bring out all of its natural aromas and flavors. Take three to four short sniffs inside the glass, pull away from the glass and think about what you just smelled. Ask yourself whether the wine smelled “clean.”  By this I mean that it has no obvious faults. If you drink wine on a regular basis, a bad wine with aromas that are “off” will stick out immediately.

 

Take the first sip of the wine. You can swish the wine around in your mouth to take in its full effect, or suck in some air, in a slurping sound, in order to evoke more flavor. Whatever method you choose, the important thing is to concentrate on your first impressions of flavor, weight and texture. Think in broad terms first, then narrow down your impressions. Some broad questions are “Is the wine light, medium, or full body?” “Is it sweet or dry?” “Crisp or round?”

 

Take another sip and narrow down your impressions a little further. Are the fruit flavors light, like cherry, or more concentrated with dark fruits like black cherry? Are there additional impressions of texture from tannins, which give red wine its drying, mouth-puckering effect? Use whatever words come to you to describe what you taste. There are no right or wrong answers when it comes to tasting wines. Your own impressions count more than what others think.

 

What conclusions can you draw about the wine you’ve just tasted? Is it pleasing, but ordinary? Is it unique, but not your style? Another question to ask yourself is whether or not you would recommend the wine to other wine lovers. Also important, is whether you think the wine is worth its price.

 

It takes some effort to expand your wine experience to a wide variety of wines. It can be expensive, too, especially if you are purchasing bottles of wine just for tasting purposes, not being certain that you’ll even like the wine. But you can make it entertaining and learn a lot in the process. Just remember to use all the senses--including when you hear the sound of a popped cork. Let the fun begin.


 
Wineology and Intelligence For The Wine Consumer are Trademarks of Len Napolitano





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